Entrepreneurship

Students will learn about Business Entrepreneurship and how to start their own business.   If you have a budding entrepreneur in your home, keen to develop their enterprise skills, this course will equip them with the knowledge and tools to do so. These sessions give an understanding of the theories and practices of entrepreneurship and innovation in a variety of organisational contexts.   This course covers the variety of vital aspects of business entrepreneurship, from developing an idea to taking it to launch.

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In this course, we will cover:

  • developing the idea
  • branding and naming
  • product positioning
  • business plans
  • legal forms of business ownership
  • financing a start-up
  • market research
  • social media
  • managing a launch
  • marketing plans
  • communication in business
  • use of financial documents
  • marketing
  • staffing
  • event management
  • creative product promotion
  • ethics in business
  • relationship management


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